Aerie's New Bra Campaign Redefines What It Actually Means to Be Inclusive

Aerie continues to be a leader in inclusivity for the intimate apparel sector. After previously focusing on body positivity and celebrating the spectrum of skin tones in its famously unretouched campaigns, the brand just released one of its most diverse campaigns yet, spotlighting 57 women of different backgrounds, ages, and body shapes.

Casting for the Aerie Bras Make You Feel Real Good campaign actually took place online, after the brand sent out a call to its social media followers. Thousands of women responded explaining why they should be cast for the campaign. In addition to Aerie regulars Iskra Lawrence and Aly Raisman, the campaign also celebrates women with vitiligo, insulin pumps, surgery scars, fibromyalgia, and various other conditions and life experiences.

In a statement, Global Brand President of Aerie Jennifer Foyle said, “Our newest bra models are part of our brand’s ongoing commitment to show real, authentic, and unretouched women, who are at the core of everything that we do.” See stunning pictures from the photo shoot ahead.