2018's Hottest New Accessory Is Here, and We're Calling It the “Scrunchie Bag”

If you’re anything such as us, you like to be a single step ahead of everyone else with regards to products . For this reason, we believed we’d let you in about what we think is going to be 2018’s hottest item : the “scrunchie handbag. ” We first noticed this trend with The Row’s Double Group Bag ($1, 850) and, soon after, additional brands like Zara, Staud , and Loewe followed fit. We decided to call this particular recognizable design the “scrunchie bag” for its playful, collected center and retro ’90s sparkle . Keep reading to see just how street style stars are carrying this must-have item, and shop out a number of our favorite pieces ahead.